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Opportunities

Yab  Yum

Original Tantric Art

 

 

 

FOR POTENTIAL INVESTORS, PUBLISHERS,
MARKETERS , AND PATRONS

 

Venus and Her Lover portrays a world in which people know how to
communicate, empathize, and honor each other. Our bodies are considered sacred, and sex is celebrated without shame or guilt. Would you like to join in Yab/Yum's mission to bring this vision into the marketplace?  Yab/Yum now has opportunities to become a partner in the production of the second printing of The Pillow Deck, the publishing of  Venus and Her Lover - The Memoir  and The Pillow Book, the marketing of the Pillow Products, and bringing the audio-visual components of the project (the CDs and DVDs) into reality.

 

Please contact us for more information on current opportunities. There are many ways, large and small, to contribute. We welcome your input at info@venusandherlover.com.

 

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MARKET ANALYSIS

 

COMPARABLE BEST-SELLING PUBLICATIONS

 

Books Currently Available like   Venus and Her Lover  :

 

 

None. This book blazes a trail into virgin territory (pun intended). Our audiences repeatedly tell us they have never seen anything like it. This original work is at the forefront of the shift to new paradigm relationship, and the confluence of mind, body, and spirit.  The following titles indicate reader interest in the topics encompassed by Venus and Her Lover.

 

 

_____Memoirs / Travelogues:

 

Eat, Pray, Love    by Elizabeth Gilbert       [Penguin]

 

Under the Tuscan Sun   by Frances Mayes         [Bantam]

 

Seven Years in Tibet     by Heinrich Herrer        [Flamingo]

 

Memoirs are current sales leaders. (“Memoirs Dominate an Up Black Friday at Indies”, Publishers Weekly, Nov. 30, 2010).  Under the Tuscan Sun (on the NY Times Bestsellers list for over 2 years) gave sumptuous descriptions of life in Tuscany (where Venus and Her Lover also takes place).  Eat, Pray, Love (nearly 4 years on the NY Times Bestsellers list), like Venus and Her Lover - The Memoir,  follows the author on her spiritual quest around the world.  Seven Years in Tibet also describes a personal spiritual journey in exotic lands.  All 3 of these titles were made into successful movies.

 

_____Tantra Books:

 

The Art of Sexual Ecstasy by Margo Anand [Tarcher]


Sexual Secrets by Nik Douglas & Penny Slinger [Inner Traditions/Bear]


The Tao of Health, Sex, and Longevity by Daniel Reid

                                                          [Fireside/Simon & Schuster]


Tantra - the Art of Conscious Loving by Caroline & Charles Muir                                                                                [Mercury]

The Essential Tantra - A Modern Guide to Sacred Sexuality

       by Kenneth Ray Stubbs                                      [Tarcher]

 

Very valuable how-to guides. Venus and Her Lover,  while illustrating tantric technique, illuminates a tantric lifestyle.

 

_____Mythology:

 

The Power of Myth   by Joseph Campbell & Bill Moyers [Doubleday]


Women Who Run with the Wolves   by Clarissa Pinkola Estés                                                                                    [Ballantine]
The Greek Myths   by Robert Graves                  [Penguin]


Myth and Sexuality   by Jamake Highwater        [Meridian]

 

By recounting classical mythology and legend, the above authors related archetypes to a modern audience. Venus and Her Lover  goes beyond this by actually re-inventing the mythical characters to become relevant and useful to us today.  Carl Jung, the father of modern psychology, predicted this would happen, as have others since him (most notably, author Riane Eisler).

 

_____Spirituality / Self-Help / Integral Philosophy:

 

The Celestine Prophecy    by James Redfield      [Warner]

 

Men are from Mars, Women are from Venus   by John Gray                                                                              [HarperCollins]  

 

A Brief History of Everything   by Ken Wilber     [Shambhala]

                                                                                                     
Out on a Limb     by Shirley MacLaine                  [Bantam]


The Road Less Travelled   by M.Scott Peck     [Simon & Schuster]

 

These books provided insights into spiritual evolution through relationship, philosophy, and/or the shamanic path, and how one's personal journey could change the world. Venus and Her Lover documents the transformational experience and global implications of invoking archetypes within the context of a loving relationship. It opens up avenues for psychological and emotional healing, and promotes realization through the age-old nondual tantric path.   With its  Integral perspective, Venus and Her Lover is on the cutting edge of contemporary spiritual thought.

 

_____Women's Studies / Sociology

 

The DaVinci Code    by Dan Brown             [Doubleday]


Goddesses in Everywoman by Jean Shinoda Bolen[Harper Colophon]


The Chalice and the Blade   by Riane Eisler             [Harper]


The Second Sex   by Simone de Beauvoir                [Bantam]


The Alphabet Versus the Goddess by Leonard Shlain[Penguin/Arkana]

 

Feminism has evolved over the past 50 years, and Venus and Her Lover is the logical next step in envisioning Woman and her place in society. Venus is one of the most enduring characters in Western civilization and a major player in an emerging awareness of the goddess. Another legendary feminine character, Mary Magdalene, is enjoying a resurgence due to the intense interest whipped up by the book and  movie, The DaVinci Code.

 

_____Erotica

 

The Joy of Sex    by Alex Comfort                   [Crown]

 

The Kama Sutra of Vatsyayana


The Art of Arousal   by Dr. Ruth Westheimer       [Abbeville]


The Erotica series    by Gilles Néret                   [Taschen]

 

Playboy, Penthouse, and other pornography

 

While sex has been documented from artistic, mechanistic, and lurid perspectives, Venus and Her Lover affirms sacred sexuality, illustrating loving exchanges between real people. The strength of the imagery propels "ordinary" people into mythical realms of beauty.

 

 

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MARKET ANALYSIS

 

OUR MARKET

 

_____Who will buy Venus and Her Lover ?

 

People who like sex. The subject has international, universal appeal. All major bookstores and sensuality shops cater to this market.

 

Couples (heterosexual/gay/lesbian) who want to rejuvenate their relationship

 

People interested in sexual tantra (increasingly a byword with commercial value) as well as the nondual spiritual path of Tantra

 

People who are disenchanted with organized religion and seek a pragmatic mythos for their daily lives

 

Romantics who appreciate a pillow book of erotic art and poetry

 

New Agers and Pagans who already identify with a holistic lifestyle and want to support the idea of a more sustainable society

 

Intellectuals, psychologists, and sociologists who keep abreast of emerging trends in our culture

 

Integral thinkers who ground themselves in a functional spirituality, as promoted by the Integral Institute (founded by Ken Wilber) and Integral Naked

 

Seekers wanting to explore the esoteric as well as personal messages in the accompanying oracle cards, The Pillow Deck

 

Sexually-curious closet-dwellers who would order this book over the internet and tuck it under their mattress

 

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PROMOTIONAL STRATEGIES

 

Facebook Page, YouTube videos, and Twitter - fans can follow Venus and Her Lover via social media.

 

Advertisements in newspapers and magazines
.(Cosmopolitan, Ms., Elle, Working Woman, Yoga Journal, New Age,

Art News, Psychology Today, etc.).

Reviews in professional journals and magazines. While two have already been written (one by a Jungian psychologist, one by an English professor), we would solicit more.

 

Workshops teaching the personal growth aspects of working with archetypes, or strategies on playing The Pillow Deck.

 

Advertising on websites (our own, tantra.com, and reciprocal links with our target markets)

 

Book signings and poetry readings in bookstores

TV appearances and radio talk shows
(because of the book's controversial subject matter)

 

Art presentations and lectures at museums and university campuses (because of its academic appeal and cultural importance)

Art exhibitions. The ultimate way to experience Venus and Her Lover would be as an installation of all the works in a large venue: museum, gallery, empty warehouse, or exhibition hall. There the full impact would truly be felt. The show would complement the book and vice-versa. Please contact us for a more detailed plan of opening night and promotional ideas.

 

Word of mouth. People like to talk about this with their friends.

 

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MARKET ANALYSIS

 

PACKAGING

 

Because of its diverse uses, Venus and Her Lover lends itself to a variety of presentation forms. Options for publication of the book would include the following:

 

Paperbacks

 

Kindle & other portable readers

 

Deluxe two-volume set

         (1) The Pillow Book of Venus and Her Lover – Reinventing the Myth, an illustrated book of paintings and poetry, with accompanying text and appendices.

         (2) Venus and Her Lover – The Memoir, an intimate sexual adventure story.

         (3) CD of music to enjoy The Pillow Book by. Also includes the poetry read by the poet
         (4) The Pillow Deck, tantric oracle cards, with explanatory booklet

 

Large format coffee table book to fully enjoy the art of The Pillow Book of Venus and Her Lover.

 

Because of its artistic nature, the book generates non-literary spin-offs:

 

Oracle cards (The Pillow Deck)

 

Greeting cards

 

Photo-lithograph prints (unlimited, signed or unsigned)

 

Calendars

 

Jewelry (replicas of necklaces, earrings, and bracelets adorning goddesses in the paintings)

 

CDs

 

DVDs

 

We are confident about the salability of the above items. One of the ways we financed our work was through the sale of handmade greeting cards, posters, and limited edition fine art prints, as well as the Pillow Deck.  Our audiences snapped them up.

 

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Yab  Yum

Original Tantric Art